đŸŽ©Copy Black Magic 🐰

15 questions to create marketing materials that capture the soul (and wallet) of your prospects

Top view of business meeting

Good sales copy starts by asking hard questions

Before you put pen to paper, you need to know your prospect, on a soul-level (belief + emotion).

This short guide will give you the questions that you need to answer in order to differentiate yourself from your competitors, address your prospect’s sky-high skepticism (thanks marketers!) and give them the feeling that you are the one who trully gets them and can solve their problem. Works for both B2B or B2C.

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